Cami's Blog

Before taking this class, I did not know much about SEO. I had no idea that it was important to a business and didn't know anything about it. After taking this class, I realize that SEO is a very important aspect in promoting a business. If businesses choose to use SEO to improve their rank, they are more likely to receive clicks from people on search engines. It is a great form of marketing that allows companies to utilize their skills and content to make it easier for consumers to find their things.  I looked through the different certifications and thought that some of them might be very useful. Seeing how these certifications can separate you from other candidates, it seems worthwhile to put in the time to get the certifications. It is interesting to me that SEO is the highest profitable digital marketing service, because I never heard of it prior to taking this class. After learning about what it is, I can tell that it is a very important service, that has lots of benefits. 

This week, I took the HubSpot Certification Exam for Inbound Marketing. I enjoyed the HubSpot course and thought that it was very useful. I learned a lot about Inbound Marketing and what kinds of things I should be looking for. It also taught me how to create content that is relevant to the product I am trying to promote, in order to increase business. The platform was very helpful and I see myself using it as a resource in the future to better myself and learn more skills. 

This week, in Surfing The Tsunami, Dr. Kelsey introduces different people who are involved in artificial intelligence. I thought this was a very useful concept to read about because it provided insight from those who work closely with artificial intelligence and have a better understanding of how it all works. It seems more useful to hear from people who work with AI on a day-to-day basis, rather than trying to research and pick from hundreds of articles that discuss it. The people he interviewed in his book all seem to be extremely educated and qualified to discuss this topic.  The interviewee that I found most interesting was Geoffrey Hinton. The question that Dr. Kelsey asked him was about what inspired him to get involved with AI. His response was a bit frightening - he said that he wanted to know how the brain worked, and that the best way in his opinion is to try and build one. I thought that this was extremely fascinating, but also a bit alarming. I realize that artificial intel

This week, Dr. Kelsey provided us with an activity that helps us understand keywords in terms of SEO. Keywords allow people to find your website from search engines like Google. The keywords can be a word or phrase that are relevant to the content that allows your website to be ranked when someone creates a search using those keywords. Without keywords, if you are posting relevant content but not using necessary keywords, it won’t be as successful in rank as it could be. Searching for your rank using keywords is a good method to see where your website is ranking on a search engine.  I thought the Keyword Rank Checker website was super interesting. It is a great tool that businesses can use to see if they are utilizing the correct keywords to be ranked properly. All you have to do is type in the keyword, then the domain, and it shows where you rank. If a business is trying to become more familiar with SEO, this is a great tool they can use to see how their optimization is affecting thei