Cami's Blog

Facebook is arguably the most well-known social media platform. Advertising on Facebook is an easy and efficient way for a business to advertise and build engagement with consumers. In the article we read this week, the statistic was given that 2.6 billion people use Facebook, which means the audience for your business would be rather large. Facebook ads can include words, videos, pictures, as well as links to websites which allows companies to be creative in the media they use for advertising. Facebook advertising uses audience research to better gauge where your businesses advertisements need to be shown. In order to create a “target audience,” they ask questions and use profile demographics in order to decide who should be receiving certain ads. The audience is dependent on many things, such as country, interests, and events attended. You can also set a budget to ensure you don’t go over spending, and schedule times in order to regulate advertisements, if desired. When using photos,

Branding and Impressions are a huge part of what makes a business successful on social media platforms. It can be a very effective way of reaching a group of consumers that would be interested in their product or service, but have no idea about the existence of it. If a company is posting advertisements but not receiving clicks on their posts, they will not be using their platforms for advertising in a beneficial way. Personally, social media advertisements are effective for me, because if it is something that I am interested in I will usually click on the advertisement to see.  Seeing Dr. Kelsey's real-life example of what an ad campaign looks like, including trends and data on how the advertisement was received allowed me insight on what kind of statistics businesses look at. Seeing the trends on how many clicks it received throughout the weeks of the campaign can be very beneficial at analyzing the impact of the campaign. Going through the campaign and seeing where his changes h

LinkedIn’s job search feature has proven to be very useful - and is something that I am rather familiar with. I found the job post for my current internship through LinkedIn and was able to secure the spot. After searching for social media marketing jobs, I was surprised to see how many volunteer positions came up. The other jobs that were posted listed useful information such as salary or hourly range, if benefits were offered, and the location and company of the job. Many social media marketing jobs were looking for a bachelor’s degree plus a few years of experience in the field. LinkedIn also provides helpful features that allow you to narrow down the search by using different filters.  For the data from 2018 provided by CASA, I was interested to see what kind of skills were most sought after during that year. The type of marketing that was mentioned during this time was SEO/SEM Marketing, and it was nearing the bottom of the list of most valued skills. In 2018, it seems that digita