Cami's Blog

This week, I was able to set up my student Hootsuite account and play around with the features. It was relatively easy to get set up. This is a great platform where I will be able to gain a lot of valuable information about social media and how it can be used effectively in business. Once I have gone through all of the lessons and trainings, I can take the exam to become certified. If I end up passing the exam, it will be a great certification to add to my resume, especially since social media marketing is the career path I would like to go into.  After exploring on the website, I came across the Social Marketing Course tab. I briefly skimmed over the material that was presented, and found it to be very interesting. It covers topics such as social marketing basics, building an advocate community, and social content marketing. After looking in the course for a bit, I moved to look at the Hootsuite Platform Training. It provides many lessons on the basics of Hootsuite, so that you can be

Seeing how Facebook is one of the largest and most well-known social media platforms, the way they advertise their social impact is extremely important. After reviewing the reading and learning more about how Facebook has changed their advertising system, I was curious to look though the website shared on LinkedIn. On Facebook's 'Social Impact' website, there are many different tabs where anyone can go to research what kind of Facebook advertisements/pages would be most beneficial for them. Some of these categories include charitable giving, crisis response, health, and mentorship. For non-profits, this is extremely important because it can be seen as a way to advertise without worrying about breaking the bank.  Implemented in each type of page is something that can be of use for non-profit organizations. For example, the charitable giving tab has a feature where the organizations can receive donations from Facebook users, without paying any sort of fee. This is extremely h

After doing the reading for this week on personal branding, I was able to gain a better understanding on what I should be looking for than doing an analysis on my own personal brand. Growing up in the age of social media, it was always ingrained in my brain how important it was to be conscious of what I post online. I always make sure that the content is a true reflection of myself, while maintaining professional profiles at the same time. The main platforms that I use to build my personal brand are Instagram, Facebook, and LinkedIn. Being creative online allows me to give a glimpse of what my personal branding is for others to see.  Lately I have been focusing more on LinkedIn to build a personal brand that can help enhance my career. During my internship, there have been multiple events that I try to take note of on my account to build a portfolio. This way, I can look back at the past events I have worked on, and so can potential future employers. I'm hoping that using this as a