Week 10 - Social Media Advertising

This week's discussion was interesting to see from the other side - the perspective that social media isn’t necessarily beneficial for businesses. Social media can be very beneficial for posting, especially to those customers who stay loyal to a brand and follow them on all platforms. Speaking from personal experience, I love following my favorite brands on social media to keep up with their new products and campaigns. It allows marketers to stay connected to the returning customers to show new products and to keep them engaged. However, it is more difficult for companies to advertise to newer customers on different social media platforms, unless they have the funds to do so. 

The fact stated that more people stick to Google and other search engine’s when their purchase intent is high, makes a lot of sense. If there is something that I am looking to purchase specifically, I’m more inclined to search it on google rather than on Facebook. Facebook ads seem to be more beneficial for larger companies because they have the funds to push the advertisements out to a larger group of people. It seems that I see more advertisements on Facebook for large brands, such as amazon, target, etc., versus smaller businesses.  The smaller companies are unable to pay for the reach that would allow the advertisements to be effective.



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