Week 9 - Marketing Evolution

In relation to the discussion of marketing evolution, I wanted to touch on some of the changes my favorite social media platforms have made in the last few months. Instagram specifically comes to mind when I think about decisions that have been made to evolve these apps. They made a lot of changes to the layout of the app, as well as the algorithm and the way they curate users' news feeds. I remember when these changes first came out, a lot of people were upset with the adjustments, including myself. When you use a social media platform every day, changes like the ones they made take some time to get used to. Additionally, many social media influencers had negative impacts on their engagement once they changed the algorithm.


One of the major changes they included was a change in the app layout. Instead of having the button to create a post or see your notifications on the bottom, they moved it to the top right. This allowed Instagram to include a designated section on the app in order to promote their shopping platform more. By making shopping more mainstream on the app, it allows more companies to use Instagram to advertise freely. It also allows people to have easier access to shop their favorite stores and/or new stores they might have stumbled across. Changing the bottom to the shopping tab was a smart move in my opinion, because it allows people to be more exposed to products they might not be familiar with. 




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