Week Five - Local Business SEO

This week, we were tasked with locating a website for a local business and analyzing it to see what kind of recommendations to make based on SEO. I chose Kelly’s Homemade Ice Cream, a local ice cream shop in Orlando. I worked there in high school and it has been amazing to see what the owners have done to make their business flourish. They started out just serving ice cream out of a truck and now they have multiple locations in the greater Orlando area. They have made amazing modifications to their website to make it visually appealing and user-friendly. 


On their website, they have a good amount of content that is very relevant to their customers. They have different tabs such as order online, their story, locations, and menu. By keeping the content relevant, it allows customers to learn more about their business while still ensuring that they are still finding what they are looking for. One recommendation that I would suggest to them is making their social media more accessible from their website. They have the small tabs on the bottom of the page, listing their Facebook and Instagram. 


Kelly’s has such a large social media presence, especially on Instagram. They are also working on expanding their following on TikTok to gain more exposure. I happen to know their social media manager, and I know they do spend a decent amount of money on advertisements and social media. I truly believe that their business has grown so much over the past few years now that most of their customers find out about it through word of mouth. Advertisements have not been as effective for them as social media has, so I don’t believe that they will continue to increase their budget. 


Here is their website: https://www.kellyshomemadeicecream.com




Comments

Post a Comment

Popular posts from this blog

Week 12 - Preparing for Hootsuite Certification

Image
This week, I focused on going through the teachings in order to start preparing myself to take the Hootsuite certification exam. I have found the information they teach us to be very beneficial, and I think it will be useful for me in my future career. Being able to plan posts, see insights on social media posts, and keep tabs on all of my socials at once is a huge help. Keeping everything together makes it a lot easier to run multiple accounts. One thing I have learned from this course that I think is relevant and beneficial, is the idea of keeping the audience engaged. Businesses can advertise as much as they want, but if the audience is not engaging with their social media advertisements, they serve little to no purpose.  Since I have not taken the certification exam, I went through the steps of adding the certification without actually doing it. Adding the certification section will allow me to show future employers what kinds of skills I am certified in. That way, once I pass the
Read more

Week Two - Top Skills

Image
LinkedIn’s job search feature has proven to be very useful - and is something that I am rather familiar with. I found the job post for my current internship through LinkedIn and was able to secure the spot. After searching for social media marketing jobs, I was surprised to see how many volunteer positions came up. The other jobs that were posted listed useful information such as salary or hourly range, if benefits were offered, and the location and company of the job. Many social media marketing jobs were looking for a bachelor’s degree plus a few years of experience in the field. LinkedIn also provides helpful features that allow you to narrow down the search by using different filters.  For the data from 2018 provided by CASA, I was interested to see what kind of skills were most sought after during that year. The type of marketing that was mentioned during this time was SEO/SEM Marketing, and it was nearing the bottom of the list of most valued skills. In 2018, it seems that digita
Read more

Week 13 - Freelancing

Image
Being a social media manager was originally the career path I wanted to take after graduation. Creating content and analyzing engagement seemed like an aspect of business that would be super interesting. A social media manager, in my opinion, is vital to new businesses nowadays. Without an active social media presence, a lot of people don’t have any idea what your company is about. It allows you to be creative, while also providing valuable advertising to the business that would help them generate more customers, leading to more profit.  When I worked at an ice cream shop in high school, the owners asked me to help run their freshly created Tik Tok account. They paid me extra on top of the money that I was making regularly. I would have designated shifts where I would come in, just to create TikTok videos. Even though I worked for the company in another aspect I would still say this is an applicable example of freelancing. Instead of performing my usual task of scooping, I was managing
Read more