Week Three - Efficient Blog Posting

Writing an effective blog post that resonates with your readers is extremely important. Companies have a certain demographic that they are trying to reach, and they need to ensure that their content is engaging enough for that demographic. In terms of search engine optimization, a blog post should meet the requirements and allow them to still be in high ranks in the search engine. A good idea for companies to see what is working for them, is to analyze old blog posts to see what kind of posts and content were most successful. By doing this, businesses can ensure that they are using the necessary tools to make the most effective post.

To produce a good blog post, you need to have a good format first. From personal experience, blog posts that are too lengthy aren't desirable to read. Having an eye-catching headline also allows readers to be drawn in. Making sure that the blog post is scroll-friendly and accessible across all devices is another important factor. If a blog is designed for a website and it shows up poorly on a mobile device, the reader on the mobile device is going to click out and not read the blog post. In order for businesses to be effective in their posting, it is important to make sure they are using all the tools they need to be successful. 



Comments

Post a Comment

Popular posts from this blog

Week 12 - Preparing for Hootsuite Certification

Image
This week, I focused on going through the teachings in order to start preparing myself to take the Hootsuite certification exam. I have found the information they teach us to be very beneficial, and I think it will be useful for me in my future career. Being able to plan posts, see insights on social media posts, and keep tabs on all of my socials at once is a huge help. Keeping everything together makes it a lot easier to run multiple accounts. One thing I have learned from this course that I think is relevant and beneficial, is the idea of keeping the audience engaged. Businesses can advertise as much as they want, but if the audience is not engaging with their social media advertisements, they serve little to no purpose.  Since I have not taken the certification exam, I went through the steps of adding the certification without actually doing it. Adding the certification section will allow me to show future employers what kinds of skills I am certified in. That way, once I pass the
Read more

Week Two - Top Skills

Image
LinkedIn’s job search feature has proven to be very useful - and is something that I am rather familiar with. I found the job post for my current internship through LinkedIn and was able to secure the spot. After searching for social media marketing jobs, I was surprised to see how many volunteer positions came up. The other jobs that were posted listed useful information such as salary or hourly range, if benefits were offered, and the location and company of the job. Many social media marketing jobs were looking for a bachelor’s degree plus a few years of experience in the field. LinkedIn also provides helpful features that allow you to narrow down the search by using different filters.  For the data from 2018 provided by CASA, I was interested to see what kind of skills were most sought after during that year. The type of marketing that was mentioned during this time was SEO/SEM Marketing, and it was nearing the bottom of the list of most valued skills. In 2018, it seems that digita
Read more

Week 13 - Freelancing

Image
Being a social media manager was originally the career path I wanted to take after graduation. Creating content and analyzing engagement seemed like an aspect of business that would be super interesting. A social media manager, in my opinion, is vital to new businesses nowadays. Without an active social media presence, a lot of people don’t have any idea what your company is about. It allows you to be creative, while also providing valuable advertising to the business that would help them generate more customers, leading to more profit.  When I worked at an ice cream shop in high school, the owners asked me to help run their freshly created Tik Tok account. They paid me extra on top of the money that I was making regularly. I would have designated shifts where I would come in, just to create TikTok videos. Even though I worked for the company in another aspect I would still say this is an applicable example of freelancing. Instead of performing my usual task of scooping, I was managing
Read more