Week Four - SEO vs. PPC

In another article posted by Dr. Kelsey, I learned about the importance of differentiating between advertisements and search engine optimization. Advertisements seem to be short-term, and work to grow a businesses number of clicks for the time being. Search engine optimization can lead a business to have more clicks overtime if their website is optimized enough to be ranked on search engines. Speaking from personal experience, sometimes I hesitate to click on the websites that are labeled ‘ad’ on Google, just because I know that company paid for their website to be there. With search engine optimization, I feel that it is more beneficial for companies who want to see lasting results. 


From reading the short concept, I realized that advertisements create faster results, which could lead to more money. However, SEO provides a more gradual change that can have better results over time. The profit made from SEO seems like it would be more worth it in the long run. If your business is looking for a temporary solution that brings clicks to their website, then I would recommend running advertisements to promote their sites. I thought that it was very interesting how the money per keyword in clicks can be different prices. Learning about the differences between the two was useful for future reference when recommending what a business does to grow their engagement. 


Comments

Post a Comment

Popular posts from this blog

Week Seven - Hootsuite

Image
This week, I was able to set up my student Hootsuite account and play around with the features. It was relatively easy to get set up. This is a great platform where I will be able to gain a lot of valuable information about social media and how it can be used effectively in business. Once I have gone through all of the lessons and trainings, I can take the exam to become certified. If I end up passing the exam, it will be a great certification to add to my resume, especially since social media marketing is the career path I would like to go into.  After exploring on the website, I came across the Social Marketing Course tab. I briefly skimmed over the material that was presented, and found it to be very interesting. It covers topics such as social marketing basics, building an advocate community, and social content marketing. After looking in the course for a bit, I moved to look at the Hootsuite Platform Training. It provides many lessons on the basics of Hootsuite, so that you can be
Read more

Week 12 - Preparing for Hootsuite Certification

Image
This week, I focused on going through the teachings in order to start preparing myself to take the Hootsuite certification exam. I have found the information they teach us to be very beneficial, and I think it will be useful for me in my future career. Being able to plan posts, see insights on social media posts, and keep tabs on all of my socials at once is a huge help. Keeping everything together makes it a lot easier to run multiple accounts. One thing I have learned from this course that I think is relevant and beneficial, is the idea of keeping the audience engaged. Businesses can advertise as much as they want, but if the audience is not engaging with their social media advertisements, they serve little to no purpose.  Since I have not taken the certification exam, I went through the steps of adding the certification without actually doing it. Adding the certification section will allow me to show future employers what kinds of skills I am certified in. That way, once I pass the
Read more

Week Two - Top Skills

Image
LinkedIn’s job search feature has proven to be very useful - and is something that I am rather familiar with. I found the job post for my current internship through LinkedIn and was able to secure the spot. After searching for social media marketing jobs, I was surprised to see how many volunteer positions came up. The other jobs that were posted listed useful information such as salary or hourly range, if benefits were offered, and the location and company of the job. Many social media marketing jobs were looking for a bachelor’s degree plus a few years of experience in the field. LinkedIn also provides helpful features that allow you to narrow down the search by using different filters.  For the data from 2018 provided by CASA, I was interested to see what kind of skills were most sought after during that year. The type of marketing that was mentioned during this time was SEO/SEM Marketing, and it was nearing the bottom of the list of most valued skills. In 2018, it seems that digita
Read more